Six Steps to Getting Your Desired Domain Name If Already in Use

Taking over a domain is often a costly business. Before contacting the holder, you should work out what your budget is and how much the desired domain is worth. It’s also worth finding out which business model the domain owner is using with this website address and seeing how profitable it is. Purchasing the domain of a successful website that attracts lots of visitors under the website address will cost more than a parked domain that obtains its profit from advertising. Estimate the market potential and usability of the website and find out about its SEO status. Does the domain rank for relevant keywords in the search engine? Is there an existing backlink profile? And how high is the quality of inbounds links coming from other websites? Current SEO tools such as SISTRIX, Searchmetrics, or Ahrefs enable you to work out how important the domain is in the search engine’s eyes. Use this information to work out how much the domain is worth and the maximum price you want to invest.

Now that you’ve done your research and decided to make the domain owner an offer, you need to make sure you directly contact the right person; e-mails sent to general addresses run the risk of being ignored or ending up in the spam folder. Find out who the manager or domain investor is and submit your offer directly to the person responsible for the decision making. It’s recommended to first contact them without mentioning any costs; express your interest in buying the domain and enquire about the possible price.

Price negotiation is always a sensitive issue, and it is no different with domain trading. Give yourself room to negotiate by starting your first bid well below your limit. Make sure that you don’t lose sight of the domain’s value; if your bid is too low your negotiating partner might feel snubbed, but if you start too high you’ll lose more money than you need to. Be aware that you don’t just have to fork out the costs of the transfer; you also need to keep in mind how much it will cost to run the domain in the future. The purchasing price of an occupied domain isn’t restricted, therefore it’s not unusual to see popular combinations of domain names and top-level domains going for hundreds of thousands of dollars. The domain trade is a growing business and there’s certainly a lot of money to be made.

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