5 ways young people will make your CSR efforts worthwhile

CSR is not just a concern for your PR team. Responsible business owners can expect higher profits, more brand loyalty and more eager investors.

CSR is about acknowledging that no company succeeds without society and the planet we live on. Giving a little back is not much to ask.

If your company is lying or exaggerating about doing good, you will be found out. So be honest when sharing your CSR efforts and you’ll reap the rewards.

There’s a general trend for Socially Responsible Investing — and among young people, it’s going to be huge.

So young people are not only more likely to support ethical retailers on the high street — they’re also putting their long-term financial trust in responsible companies.

Believe it or not, ping pong is not the only thing that attracts young people to a workplace.

Think about your favourite coffee shop. You might visit there several times a week. Why? Maybe you like the people or the atmosphere. Perhaps they know your order like nobody else.

Whatever the reason, you’re loyal because you made a connection. For modern brands, making connections is about more than offering a good product.

The new generation of consumers is more plugged in than ever. Generation Z — those a few years younger than millennials — grew up with fast-loading web pages and intuitive social media.

So it would be foolish to overlook their influence online, as well as in real life.

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