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Audiovisual product delivery system in Prestacam

Final project carried out in 14 days at Ironhack

Prestacam is an audiovisual rental marketplace, founded in 2018 in Barcelona. Currently it has more than 2000 active users who rent their cameras, tripods, lighting products and anything related to this sector.

The brief for this project was clear: Make remote shipments possible for those users who live far from large cities such as Barcelona, Madrid or Valencia, where all rental activity is concentrated, allowing to increase the number of users and expand the community throughout the national territory.

Main objective of the investigation:

What factors are important and which concern the user when renting and sending audiovisual materials.

Secondary objectives:

Level of knowledge of how to make a shipment by the average user.
Management of shipments and receipts of companies.
How this feature is used in other companies.

In the secondary research phase we quickly realized the great interest in incorporating a shipping system by users of this type of product.

In a survey of 50 users, the results were as follows: 75% of surveyed users positively value an integrated delivery system.

Investigating Google Analytics we could verify that 15% access from places where there is no activity.

5 interviews were conducted with regular users of Marketplaces and 11 interviews with users involved in the audiovisual world.

From the first 5 interviews the following insights were obtained:

3/5 They have no packaging material.
5/5 They don’t know how they should prepare their package.
4/5 Payment and shipping from the platform gives you more security.

We interviewed 11 professionals between 25 and 40 years old from the audiovisual sector from different parts of the country and the results were these:

10/11 They rent to trusted people.
8/11 They do not have a good complete team
7/11 Come and test the material before renting it
10/11 They are interested in users experience.

We wanted to learn how other platforms are putting into practice both the shipping processes and the visual aspect they use.

After all the investigation phase, we defined that the problem and the design question was the following:

To satisfy the design question, the concept of what the MVP would be was first tested with the client by summarizing an interaction flow:

Before writing the value proposition, we carried out a concept testing proposing different proposals in which we included the verification of the user, the signing of a rental contract and two more proposals that were the video call and take photos before sending the material to ensure the good condition of the product before shipment.

Then we define the value proposal that refers to the delivery times, the verification of the profiles and the security regarding the state of the material, both in the delivery and in the return.

To achieve this, we introduce the following functionalities: Verification of the profile, verification of the state of the material before returning it, the option to send the material with the necessary information and all necessary help on packaging.

These functionalities are reflected in the navigation flow of both users, in which we can see that Leire, the person requesting to rent a product from Marcel, must enter their identity document to verify their profile, then obtain information about the prester and , at all times, both obtain information about the product, both on receipt and on shipment.

We designed the first prototype in Low-fidelity that incorporates the proposed functionalities, the necessary changes to the order button and the information that Marcel accepts shipments.
However, we had to make some adjustments that we discovered through testing with 5 users, who told us that the location and ratings should be more visible, without the need to click. These changes are reflected in the Mid-fidelity prototype.

We have also been designing the functionality that allows (and requires) both renter and prester to add their identity document in the verification process several times.

Conclusions:

The user expects the uploaded photo to appear at the top of the button and not on the button itself. As a company strategy, it is not interesting to add the save checkbox for later uses, since it is strategic that they be saved automatically. The visual way of showing the 2 steps is easily understood and showing it step by step makes it very dynamic.

The shipping process is perhaps the most delicate part due to the doubts it generates in users.
When the prester creates an ad, the form appears to enter the necessary data to process the shipment.
In 3 steps he can add the necessary information about the package he are going to send.

This is the style tile that we have created that includes buttons, avatars, icons and colors used for High Fidelity.

We used the Maze tool to obtain heat maps and we were able to verify that users clicked on areas that had no interaction.

The screen of the announcement of the material to request is the one with the longest average time of the users and the one with the highest percentage of missclicks that occurred.

We performed a desirability test with the Microsoft Reaction Card system on 9 users and we were able to verify that the most repeated words coincided with what we wanted to transmit.

These were: professional, simplistic, rigid and intuitive, among others.

Prestacam is a MarketPlace that has a style very similar to AirBnb, since it is inspired by offering punctual material rental and creating a community that uses it, in exchange for a commission for each transaction.

For this reason, we wanted to make our own proposal that reflected what the tranquility that the users wanted and had transmitted to us during the project.

Before submitting this proposal, we tested with Microsoft Reaction Cards and were able to verify that the results we obtained were positive.

This project was a finalist in the Hackshow held remotely by Ironhack.
The feedback from the judges was positive, they congratulated us on the work done and said it was a very complete project.
The client is thinking of implementing these functionalities.

I want to thank both the teammates, Álvaro and Irati with whom I carried out the project and the client Ricard for their predisposition at all times.

Wish you enjoyed it.

Thanks for your time!

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