Clarifying your audience for bigger profits in your business

Do you know who your ideal client is? Most of the people I talk to either have only a vague description or their ideal client, or don’t know who they are at all. This topic gets talked about to no end and is often used in conjunction with other things you HAVE to do in business. But you know what I’ve noticed? Most of the people telling you that you need to nail down your ideal client don’t really tell you specifics on how to do that or why it’s important.

Having an ideal client avatar is important for many reasons but mostly it’s because you need to understand the way that person thinks and what issues they might be having. In order to sell anything you have to solve a problem and speak to what are called “pain points”, these are things that cause someone stress in life. These pain points need to be strong enough that people will pay money to fix them. For example: if you are a coach and help business owners decide what steps to take in their business it’s important to understand why this service is appealing, what problem does it solve? This coach most likely feels lost, and is frustrated because they don’t know which steps to take to improve their business. This is a problem that people will pay to solve!

Another reason for you to have an ideal client avatar is because you need to be able to do market research and decide if your offer is going to make money. While your mom or your best friend might be awesome supporters, they aren’t going to tell you that no one wants what you are offering. If you know for certain who your ideal client is, then you can ask those people about your services and trust that their feedback is honest and will help you long term.

Finding your ideal client might seem easy enough, but it actually takes some work to really isolate what that person might be. You need to come at the idea of your avatar with a few questions in mind. Are they making a certain amount of money? How old are they? Male or Female? What do they like? What do they dislike? What industry are they in? And so on! Try to stay away from answering these questions with more than 1–3 words. For example: a female coach, age 30–55, making 10K a month, that likes wine, authenticity, and has kids. She dislikes cold messages, people who are fake, and uninspired entrepreneurs. This is a very specific person and having this nailed down will help you create offers, target with ads, and address their needs.

You can find out all these things by looking at your current clients, who you would like to work with, and who you are currently attracting. If you want to work with women but only attract men then clearly you don’t know who your target market is and need to take some time to figure it out. Think about a company like Tampax for a moment, imagine if they didn’t know who to market to. If a tampon company was marketing feminine hygiene products to men, they would surely go bankrupt! Spending time and energy putting your products and services in front of people who don’t need them or want them is a sure fire way to sink your business. Remember “the riches are in the niches”, if you want more money you need to figure out who your ideal client is.

Related posts:

Awal bulan Agustus 2020 akan menjadi kabar baik bagi kelima zodiak ini. Tentang kasmaran, pujian di lingkungan kerja dan lainnya. Zodiak apa saja yang bernasib baik di minggu pertama bulan Agustus…

When think about eggs, you probably picture the pastel cartons in the refrigerator section of the grocery store. Pay a few bucks and you can take home a dozen for baking, frying or scrambling. Eggs…

It may be simpler to sort by pulling instructions and indent what it is pulling, as it will look more readable to a human. (Hint: basic Abstract Syntax Tree) To understand this concept, you must…