3 Aha Moments to Improve Your Content Marketing in 2018

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic.

This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. I’d also love to hear your favorite new ideas that will shape your plans in the coming year.

“How often should I publish?”

Marketers (including one of my clients just a week ago) frequently ponder this question.

In short, create quality content consistently.

While I suggest you read the full article, the summary is this: Steve looks at a wealth of data from BuzzSumo and hypothesizes, quite correctly, I believe, that marketers should look at how mature a content topic is when deciding how often to publish on that topic.

If you are in this situation, Steve suggests several options:

On the other hand, if you are in a space without a lot of competition — or you get more niche –ramp up your content creation efforts quickly to create “content shock” and become the market leader in that category.

Next time you are faced with the question of how much to publish, think about where your content is in its life cycle:

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