Corporate responsibility and Swiss idiosyncrasy embodied in a forest jogging trail

Views of a foreign resident

Yes, corporate responsibility and Swiss idiosyncrasy embodied in a forest jogging trail.

A private company is involved in this story, but this is not promoted content. I’m writing this article out of genuine interest to showcase a long-standing action of this company, that reflects social responsibility and values that need to be applauded and reproduced all over the globe. I won’t give the name of the company but if you live in Switzerland you will recognize it immediately.

Together with hundreds of towns spread all over Switzerland, this company builds and maintains running trails all around the country. These trails are most often embedded inside forests, and they consist not only of jogging routes but also of regularly spaced exercising points. These trails are not just for the company to show off, but actually truly useful trails that large numbers of people use every day.

Right now there are exactly 499 of these running trails, which means roughly 1 trail every 80 km² of country area (actually, the practical density is even higher if we consider that a large area of the country is low-populated due to the mountains). I have visited, sometimes exercised in, many of these trails for years, and I have always found them extremely well maintained. So it’s not a do-once-to-show-off-then-forget.

In this story, I share with you some snapshots I took in a jogging trail built in collaboration between this company and the town of Bussigny, right inside a forest along the Venoge river, west of Lausanne. Interspersed with the photos I comment on the values that these trails represent, stressing how an expat adopted by the country sees Swiss idiosyncrasy embodied in these kinds of developments. The story is split in three sections titled “The trail(s)”, “Jogging in the wild”, and “Education on nature, the role of forests and how to maintain them”, plus an ending “Conclusion to make you think”.

As I just said this particular trail is embedded in a forest. Right where the trail begins and ends (it is circular) you have…

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